Our friends from Debonnaire were recently hired by a yoga company to reconstruct their image. Debonnaire’s branding reflects simplicity and quality. The way the letters are grouped and intertwined together, combined with the way the information is centralized create a clean and simple pattern — a light design that reminds us that yoga is a discipline that promotes the control of the mind (the letter M of daliMama) and the body (the A of yogA) through a series of postures. The MA symbol clearly expresses this idea.